Privacy Policy

Effective Date: August 1, 2026

Thank you for visiting the Lenses on the Land website. This Privacy Policy outlines how Shelburne Farms collects, uses, and protects any personal information you provide to us through this site. We are committed to ensuring the privacy and security of your personal information and strictly adhere to the practices described in this policy.

1. Information We Collect:

We may collect the following types of information when you interact with our website:

1.1. Personal Information:

When you register for Lenses on the Land, we collect your name, email address, and password, which is never stored as cleartext (see Section 4 for details). You may also optionally provide a personal website, an attribution name for photo credit, dietary considerations (such as food allergies) so we can plan events accordingly, and a self-reported photography skill level. We record the IP address and time of your most recent login to your account for account security purposes.

1.2. Non-Personal Information:

Separately, if you accept the optional Google Analytics cookie described in Section 3, Google collects anonymized, aggregate browsing statistics such as pages visited, browser type, operating system, and referring website. This information is used to analyze trends and improve the site, and is not linked to your name or account.

2. Use of Information:

We use the collected information for the following purposes:

2.1. Personal Information:

Your personal information is used to maintain your account, communicate with you about the program (including password reset emails you request), respond to your inquiries, and plan events, such as accommodating food allergies using the dietary information you provide.

2.2. Non-Personal Information:

Non-personal information is used to analyze and improve our website, enhance user experience, and track user trends.

3. Cookies and Tracking Technologies:

We use a small number of cookies that are required for the website to work, such as keeping you signed in. We also use Google Analytics, an optional, non-essential service that helps us understand how visitors use the site. On your first visit, you can accept or decline Google Analytics using the banner shown at the bottom of the page; you can change that choice at any time using the "Cookie Preferences" link in the footer. Declining does not affect your ability to use the site.

4. Data Security:

We are committed to ensuring the security of your information. We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, disclosure, alteration, or destruction. We retain your account information for as long as you maintain an account with us; if you'd like your account or personal information removed, contact us (see also Section 9).

All traffic to and from this website is encrypted in transit using HTTPS. We do not store your password itself, in any form we could read. Instead, when you create or reset a password, it is run through a salted, industry-standard one-way cryptographic hashing process, and only the resulting hash is stored; the original password cannot be recovered from it, even by us.

5. Third-Party Disclosure:

We do not sell, trade, or otherwise transfer your personal information to third parties. If you accept the optional Google Analytics cookie, Google receives anonymized browsing statistics as described in Section 3. We may also share information with service providers who help us operate the website, such as our email delivery provider, solely for that purpose.

6. Children's Privacy:

Our website is not directed towards children under the age of 13. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us, and we will promptly delete it from our records.

7. External Links:

Our website may contain links to external websites that are not operated or controlled by us. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to review the privacy policies of these websites before providing any personal information.

8. Changes to the Privacy Policy:

We reserve the right to modify or update this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting on our website. Your continued use of the website after the modifications constitute your acceptance of the revised Privacy Policy.

9. Contact Us:

If you have any questions or concerns regarding this Privacy Policy, please contact us.

Please note that this Privacy Policy applies only to the information collected through our website and not to information collected offline or through other channels.

By using our website, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our website.